July to December 2020*



Sustainable and Innovative Solutions


Corporate | Manu­fac­tur­ing | Consumer Goods

A content marketing campaign dedicated to the "Hidden Champions" of the German Mittelstand.




Content Marketing Campaign

Sustainable Solutions for the Industry.

#HIDDENCHAMPIONSIN          SUSTAINABILITY is a content marketing campaign to showcase Germany‘s „Hidden Champions “ and their innovations for a sustainable future. Focussing on three topics: Corporate, Manu­fac­tur­ing and Consumer Goods, it will gather experts and professionals to share best practices, discuss sustainable development goals and attainaing a common goal.




Target Industries.

  • Mechanical Engineering and Plant Construction

  • Chemical, Pharmaceutical and Medical

  • Electrical Engineering and Electronics

  • Consumer Goods


Natalie Traub

Marketing Manager

+65 6562 8025



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Our Sustainable Stories

Read about their mission story here in the next weeks!

ALBA W&H is a Joint-Venture between the German ALBA Group, a multinational waste management and recycling firm belonging to the top 10 companies worldwide and the local Wah & Hua Pte Ltd, one of the largest general waste management companies in Sin­ga­pore.The common vision for the Jurong district’s Public Waste Collection gained the attention of the NEA as it includes many smart sustainable ideas and innovative technology features that are new to the Sin­ga­pore waste and recycling space. ALBA W&H Smart City Pte Ltd was awarded the license for Public Waste Collection and Recycling Collection in the Jurong sector by NEA, starting from 1st of April 2020. More about the companies below:

The ALBA Group, one of the leading recycling and environmental services companies as well as raw material providers worldwide, operates with its two brands – ALBA and Interseroh – within Germany, Europa and Asia. In 2018 its divisions generated an annual turnover of 2.1 billion Euros and employed a staff of more than 8,000 employees.

Following an international tender, the Berlin-based company was awarded the contract by the Republic of Sin­ga­pore to set up a completely new waste management system.

The Jurong urban region with a population more than 500,000 is to be served by a digitalised system meeting high environmental standards and providing capacity to collect around 17,000 tonnes of waste a year.

Digitalisation of waste management in Sin­ga­pore counts as one of the most ambitious environmental projects in Asia.

Wah & Hua Pte Ltd (WH) is a leading Sin­ga­pore waste management provider. A family owned company similar to ALBA Group WH is committed to provide a comprehensive solution ranging from collection, recycling, processes and disposal to technologically-driven energy generation services across the island. WH aims to maximize resource value while minimizing impact in order to further improve both economic and environmental sustainability for all our stakeholders.

WH has seen waste as a resource, and wise management as a path to a more sustainable future.