Virtual Roundtable

The future of Advanced Manu­fac­tur­ing

Join this online roundtable and discuss the latest trends in AM together with professionals and practitioners from Industry 4.0 and related industries!


Participants of this virtual roundtable are our partners Hoffmann, IndustryApps, Datron and AHK Sin­ga­pore.

During this online panel, selected experts will discuss trends in advanced manu­fac­tur­ing from a user perspective. Experienced AM panelists will share their perspective on trending topics like digitalisation, sustainability and energy efficiency in AM. The session concludes with a summary on how to remain competitive in 2023 and a Q&A, where participants can share their questions.


  • Dominique Herold, Managing Director, German Centre Sin­ga­pore (moderator)
  • Marcus Delith, Senior Vice President, IndustryApps
  • Markus Haubenreich, Regional Sales Manager, DATRON AG  
  • Andreas Hoffmann, Managing Director, Lorenz Hoffmann GmbH
  • Melissa Brandner, Head DEinternational/Trade Promotion, Singaporean-German Chamber of Industry and Commerce (AHK Sin­ga­pore)


Date: Tue, 28 March 23
Time: 9 to 9.45am (Germany), 3 to 3.45pm (Sin­ga­pore)
Location: online via Teams

Register now



Dominique Herold

Dominique Herold has been Managing Director of German Centre Sin­ga­pore since July 2020. In this role, she has a strong focus on developing and connecting the German-Singaporean business commu­nity. In December 2021, she expanded her responsibilities by taking over the position as Managing Director German Centre GmbH, being responsible for Global Sales & Marketing. Before, she headed the German Centre Sin­ga­pore customer relations team with a focus on tenant relations, customer acquisition and advisory after having joined the company in 2018.

Marcus Delith

Marcus Dellith is SVP of IndustryApps, the world’s first app store for Industry 4.0. He has over 15 years of experience in System/ ERP harmonization and change management. Previously, he worked as Head of Global Business Deployment for a $20 billion German DAX company, managing system transformations across 18 countries and over 80 locations with a strong focus on Asia-Pacific.

IndustryApps is the world’s first open cloud platform delivering a broad range of interoperable Industry 4.0 apps to industrial manufacturers. The company provides innovative and secure solutions in a simple, subscription-based, plug-and-play model that can be deployed within days, no hardware or software installation required.

Markus Haubenreich
Markus Haubenreich is responsible for sales in the Northern Bavaria region of Germany, the Baltics and South­east Asia which he develops with the team of the local subsidiary DATRON SEA Pte. Ltd. in Sin­ga­pore. He joined DATRON in 2017 after having studied sales engineering with a strong focus in international business.

As an internationally networked, successful high-tech company, Datron AG offers machines and tools especially for machining future-oriented materials - including aluminum and composite materials. The dynamic company develops, produces and distributes innovative manu­fac­tur­ing solutions. Following the credo „everything from a single source“ DATRON builds customer relationships through its outstanding problem solving attitude.

Andreas Hoffmann
Andreas Hoffmann has been Managing Director at Lorenz Hoffmann GmbH since 2014. He began his professional career as a mechanical engineer specialising in the development and design of medical products and manu­fac­tur­ing technology. He previously worked at B+W Engineering and Dentsply.

Hoffmann Group provides reliable quality tools and pioneering innovations by GARANT, HOLEX and other leading brands. As such, you obtain everything from one supplier. When it comes to selecting the right tools, they make it incredibly easy to find the perfect product straight away – you can find everything falling within 10 metres of industrial workstations.

Melissa Brandner

Melissa Brandner, Head of Trade Promotion of the SGC, is responsible for market studies, the organization of regional and sector-specific delegations and the advisory of German companies in terms of market entry and scale-up in Sin­ga­pore and ASEAN. She has worked on projects in various sectors, such as water and wastewater, energy efficiency in the industry and buildings, maritime and offshore, ecommerce, electronics and photonics, civil security tech­no­lo­gies and plastics recycling.

The Singaporean-German Chamber of Industry and Commerce (SGC, AHK Sin­ga­pore) is part of a network of 150 offices of the German bilateral Chambers of Industry and Commerce abroad in 93 countries. The Chamber is one of the largest national Business Chambers in Sin­ga­pore with a membership of more than 600 representatives from a variety of industries from Germany and Sin­ga­pore.

Companies in German Centre Sin­ga­pore