Advanced Manu­fac­tur­ing Experience Centre launched at ITAP Closing Party

Touchscreen-enabled CNC machines, robotic palletising solutions and virtual manu­fac­tur­ing tours - all these could be experienced during the recent B2B networking event at German Centre Sin­ga­pore, which also served as the kick-off and preview for the new Advanced Manu­fac­tur­ing Experience Centre (AMEC). AMEC will not only be a platform for companies from fields like industrial automation, additive manu­fac­tur­ing or digital factory to present their solutions virtually and on-site; roundtables, networking events and tours will actively promote exchange and help participants develop their business in the ASEAN region.

Advanced manu­fac­tur­ing is a key industry not only in Sin­ga­pore but in the entire ASEAN region. Home to leading companies in advanced manu­fac­tur­ing, German Centre Sin­ga­pore has created yet another important regional industry cluster.
"The focus on advanced manu­fac­tur­ing is a logical consequence for us after the launch of Life Science Incubator and the demo operation theatre, which became starting point and home to companies in the Life Sciences, MedTech and related industries," says Dominique Herold, Managing Director of German Centre Sin­ga­pore. "Our goal is to help companies gain a foothold in Sin­ga­pore and grow their business in Asia," she adds.

AMEC was previously introduced to an interested audience during an open stage session at Industrial Transformation ASIA-PACIFIC - a HANNOVER MESSE (ITAP) event by Dominique Herold, Michael Daniel, CEO Datron AG, and Sandeep Sreekumar, Co-Founder IndustryApps.
Datron and IndustryApps, together with OnRobot, are pioneers at AMEC, which was inaugurated during the second B2B networking event this year on October 20, 2022. The companies have presented innovative CNC machines for aluminium, a complete collaborative robotic palletizing solution and solutions for creating virtual experiences. Datron AG also officially celebrated the opening of its first technology centre in Asia during the event.
"With our touchscreen-enabled CNC machines, we not only help our customers save space and energy, but also enable them to simplify work processes – a crucial success factor against the backdrop of the global shortage of skilled workers," says Michael Daniel, CEO of DATRON AG. "German Centre Sin­ga­pore is an excellent starting point for any activities in Asia," Michael concludes.

Ease of use and fast deployment are also essential value propositions for the OnRobot team, which presented its impressive collaborative robotic palletizing solution that can handle multiple shapes and sizes of boxes and crates weighing up to 20 kg. It was an awe-inspiring experience for visitors to witness the 7th axis lift combined with the high payload 2FGP20 gripper, taking boxes from the conveyor to the pallet. The application is handled via OnRobot's palletizing software offering a no-programming set-up and path planning from the robot's teach pendant.
"Manual palletizing is a very labour-intensive, repetitive and unergonomic task,” says Niels Ole Sinkbæk Sørensen, Area Sales Manager South Asia, South­east Asia & Oceania at OnRobot. “The OnRobot palletizing solution helps companies to remove the physical workload from the workers, enabling them to focus on more value-added tasks. Automation also increases productivity and throughput, minimizes waste, and improves quality," he explains.
While physical experience is often essential for buyers to understand the full scope of a technology's capabilities and strengths, virtual experiences are becoming increasingly vital especially when solutions are very complex. That's why AMEC also features the Virtual Experience Corner, spear headed by IndustryApps, a provider of virtual experiences in manu­fac­tur­ing.

"For the next generations, experiencing products and services digitally is not an additional gadget, but essential to capture their interest," says Sandeep Sreekumar, co-founder of IndustryApps.
"We want to support advanced manu­fac­tur­ing companies at all levels," adds Dominique. "So it's important that AMEC attendees can easily create virtual experiences."
While visitors to the B2B networking event were able to experience all these technological advancements over food and drinks, the German Centre Sin­ga­pore team already has its eyes on the next steps: Not only will AMEC expand to include more cutting-edge, innovative players, but there will also be industry exchange events, market updates and more. Details and updates can be found here (link to landing page).

Exhibitor contact: Nana Jasman,

Companies in German Centre Sin­ga­pore